Tiptoe press kit
Company facts, brand assets, and press contacts.
Free for both of you Pro is $9.99/month.
Company facts
- Product and company
- Tiptoe, built by a small team.
- Category and audience
- Couples relationship management for two partners coordinating everyday life.
- Access
- Web app at app.tiptoe.ai and an iPhone app on the App Store.
- Price
- Free for both partners. Pro is $9.99/month in USD, billed monthly, and one Pro covers both partners. Your free account includes your first 30 tasks and chores. Every one you create counts, open or done, and deleting one doesn't give it back.
- Product limits
- Not therapy, diagnosis, or a crisis service. No bank linking or location sharing. No relationship outcome guarantees.
Boilerplate you can use
64 words
Tiptoe is a couples app for the shared parts of everyday life. It brings shared tasks, chores, lists, a calendar for two and a weekly check-in into one place, across five tabs: Home, Tasks, Check-in, Calendar and Us. Tiptoe gives everyday jobs a clear owner and small conversations a place to start. It is free for both partners, and one Pro subscription covers both.
118 words
Tiptoe is a couples app for the shared parts of everyday life. It brings shared tasks, chores, lists, a calendar for two and a weekly check-in into one place, across five tabs: Home, Tasks, Check-in, Calendar and Us. Tiptoe gives everyday jobs a clear owner and small conversations a place to start. It is free for both partners, and one Pro subscription covers both. Partners can save useful preferences in shared profiles while keeping gift ideas and private tasks to themselves. Conversation topics begin as private drafts and become shared when queued for a check-in. Check-in answers remain private until both people submit. Tiptoe works in a browser, including on iPhone. It is not therapy or crisis support.
218 words
Tiptoe is a couples app for the shared parts of everyday life. It brings shared tasks, chores, lists, a calendar for two and a weekly check-in into one place, across five tabs: Home, Tasks, Check-in, Calendar and Us. Tiptoe gives everyday jobs a clear owner and small conversations a place to start. It is free for both partners, and one Pro subscription covers both. Partners can save useful preferences in shared profiles while keeping gift ideas and private tasks to themselves. Conversation topics begin as private drafts and become shared when queued for a check-in. Check-in answers remain private until both people submit. Tiptoe works in a browser, including on iPhone. It is not therapy or crisis support. Chores give each recurring job one owner and a shared standard for done, with handoffs that a partner accepts or declines. Calendar keeps plans and key dates for both partners in one view. Us holds thank-yous, Thinking of You notes and insights. Shared lists cover groceries, packing, shopping and other everyday plans. The visual identity is the Overlap: two rounded squares, peach over periwinkle with a plum intersection, on a warm off-white page, with Shrikhand for headlines. Based in San Francisco, the company offers Tiptoe free for both partners, with an optional monthly Pro plan. Bank linking is not included.
Product visuals
Story angles
- The job before the job. Household tools that include noticing and planning, with the sourced mental-load explainer as background.
- Fair play at home. How couples describe whole responsibilities. Tiptoe is not affiliated with or endorsed by the Fair Play method.
- The Sunday check-in. A small recurring place for thanks and plans, with a free printable agenda.
- Anti-scorekeeping design. Why completion can invite appreciation without making partners compete.
- The San Francisco flier experiment. Ask the team about the local outreach idea, materials, and any documented results. This kit claims no distribution totals or conversion results.